Amul ppt bcg matrix free download as powerpoint presentation. Marketing strategy of amul amul marketing and business. Difference between bcg and ge matrices with comparison. Ge matrix in hindi general electric stoplight matrix. Project on understanding the bcg matrix and applying it to itc ltd. Amul swot analysis 2019 swot analysis of amul business. And in fact, amul chocolates are question marks because they have very low market share in a growing market. Flow of presentation introduction history business model products amul milk, amul cheese, amul ice cream, curd product, fresh milk, amul competitors swot analysis bcg matrix the 3 cs model 4 ps of. Bcg matrix also known as the growthshare matrix is used by organizations to classify their business units or products into 4 different categories.
Segregating the businesses of itc into cash cows, stars, question marks and dogs. Acknowledgement i would like to express my special thanks of gratitude to my prof. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. However, when compared with the same type of product, then amul has a high market share. In the early 1970s the boston consulting group developed a model for managing a portfolio of different business units or major product lines. The growth share matrix was created in 1968 by bcg s founder, bruce henderson. Marketing mix of amul understanding 4ps of marketing mix of amul. Anita bobade mam as well as our director who gave us golden opportunity to do this wonderful project on the topic bcg matrix of amul. In the early 1970s bruce henderson of boston consulting group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. It is the most renowned corporate portfolio analysis tool. Bcg matrix boston consulting group group analysis of companies sbu, product lines, products and services. Boston consulting group bcg matrix is developed by bruce henderson of the boston consulting group in the early 1970s. Both matrices are used to analyze companys product or business unit portfolio and facilitate the investment decisions. This is one company which is strong in urban as well as rural distribution.
It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. Many people have trouble in understanding the difference between bcg and ge matrices. The demand for milk products continues to grow, and amul has enough resources to capitalize on this demand. Market attractiveness considers a much broader range of factors than just market growth rate. The swot analysis of amul provides the strengths, weaknesses, opportunities and threats to the brand amul. Bcg matrix of nestle bcg matrix analysis of nestle. Bcg is only a four cell matrix, while ge mckinsey is a nine cell matrix. Bcg matrix of amul india free download as word doc. Boston consulting group bcg matrix is a four celled matrix a 2 2 matrix developed by bcg, usa. According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share. Henderson for the boston consulting group in 1970 to help corporations to analyze their business units. Amul is based in anand, gujarat and has been a sterling example of a cooperative organizations success in the long term.
Introduction amul anand milk union limited, formed in 1946, is a dairy cooperative movement in india. Scribd is the worlds largest social reading and publishing site. Bcg matrix of amul free download as powerpoint presentation. The bcg matrix was developed by the boston consulting group. Bcg matrix analysis market share high low stars question marks high ice cream, uht milk, chocolates cheese, flavored milk,market milk powders,growth cash cows dogs low pouch milk, ghee, butter. Ge mckinsey matrix is a very similar portfolio evaluation framework to bcg matrix. The growthshare matrix bcg matrix, boston matrix, boston consulting group analysis, portfolio diagram is a chart that was created by bruce d. Bcg matrix when we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows. Bcg matrix of amul final ppt 1 dairy products dairy. Analysis of product life cycle and management strategies. Bcg matrix also is known as the growthshare matrix is used by organizations to classify their business units or products into 4 different categories. Flow of presentation introduction history business model products amul milk, amul cheese, amul ice cream, curd product, fresh milk, amul competitors swot analysis bcg matrix the 3 cs model 4 ps of marketing reasons for success conclusion.
Whilst the ge mckinsey matrix is more complex, it overcomes some of the disadvantages of the bcg matrix, including. Bcg matrix in the marketing strategy of amul when we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows. How to use the bcg matrix smart insights digital marketing. Bcg matrix can be understood as the growth share model, that reflects growth of business and the market share possessed by the firm. When we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows. Bcg matrix of amul products free download as pdf file. The application of bcg matrix on the brand can provide information about the products that are a source of revenue for the organization. Marketing mix of amul 4ps of marketing mix of amul.
Amul brand is a renowned name in the dairy industry in india, supplying milk, butter and other dairy related products to the indian population. Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. Check out the swot analysis of amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can use to shape up the future strategy of its business. It was published in one of bcg s short, provocative essays, called perspectives. The bcg matrix also known as the boston consulting group analysis, the growthshare matrix, the boston box or product portfolio matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables. Amul is the top brand for ice creams and dairy products. Per capital milk consumption amul can increase its per capita milk consumption which is generally 97 liters per year, much lower than that of countries like the usa or the eu. Since 1968, the bcg matrix, also known as the boston or growthshare matrix, is a tool to answer those questions by providing. On the other hand, ge matrix is also termed as multifactor portfolio matrix, which businesses use in making strategic choices for product lines or business units based on.
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